Hey, This is Bonnie.
An Experience Strategist.
Senior UX Designer with 6+ years in transforming technical complexity into product impact.
Project Spotlight
Big Ideas, Real Impact.
Here are some examples of how I combine technical feasibility, data-driven research, and human centric design into measurable product growth.
I led the UX ownership for an AI-powered self-service Table of Authorities (TOA) builder. Designing for Explainable AI (XAI) experience, I bridged the trust gap for AI automation tools and professional accountability.
Designing trust into AI-powered workflows
WEBAPP, XAI DESIGN, AI&LLMS
I led the redesign of a 10-year-old legacy filtering system that had become a bottleneck for enterprise scale.
Content Segmentation
ENTERPRISE WEBAPP (SaaS), B2B CONTENT EXPERIENCE PLATFORM (CEP)
Zafin Website Redesign
Redesigned the site’s information architecture and brand identity by implementing a scalable, component-based design system that transformed fragmented user journeys into high-conversion pathways.
Information Architecture • Brand Strategy • Conversion Optimization • Fintech
New customer acquisition
Optimized ThinkBank’s student acquisition funnel by designing a guided, trust-centric onboarding flow that simplified Canadian banking for newcomers.
New customer acquisition
FinTech • Digital Onboarding • Conversion Optimization • User Journey • Webapp