Hey, This is Bonnie.
An Experience Strategist.

Senior UX Designer with 6+ years in transforming technical complexity into product impact.

Project Spotlight

Big Ideas, Real Impact.

Here are some examples of how I combine technical feasibility, data-driven research, and human centric design into measurable product growth.

Bridging AI automation for legal professionals. Built a self-service Explainable AI (XAI) verification tool that reduced task completion times by 91% and converted 22% of single-use users into enterprise waitlist sign-ups.

Designing trust into AI-powered workflows

WEBAPP, XAI DESIGN, AI&LLMS

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Overhauled Uberflip’s 10-year-old legacy filtering engine into a dynamic, rules-driven content orchestration system built for enterprise scale. Reduced setup time by 80% and support tickets by 39%.

Content Segmentation

ENTERPRISE WEBAPP (SaaS), B2B CONTENT EXPERIENCE PLATFORM (CEP)

Zafin Website Redesign

Redesigned the site’s information architecture and brand identity by implementing a scalable, component-based design system that transformed fragmented user journeys into high-conversion pathways.

Information Architecture • Brand Strategy • Conversion Optimization • Fintech

New customer acquisition

Optimized ThinkBank’s student acquisition funnel by designing a guided, trust-centric onboarding flow that simplified Canadian banking for newcomers.

New customer acquisition

FinTech • Digital Onboarding • Conversion Optimization • User Journey • Webapp

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